I started at Apple support in 2014, advanced through Special Projects, and ultimately served
as Team Lead Admin on the AMR Commitments Team. That decade shaped how I think about customer experience:
not as a department, but as the discipline you build everything else around.
At COROS I joined as Head of Customer Support in October 2023, where I built and led a 32-person
global team across the US, EU/UK, China, and the Philippines. By mid-2025 the work had outgrown
people management — the highest-leverage thing I could do was build AI and automation systems
that scaled the team's capacity rather than its headcount.
So I designed my way out of that role. I helped hire and train a successor for the
people-management side, and pivoted into a full-time AI & Automation position. I'm an individual
contributor now, which is exactly the shape of work that lets me ship the most.
The AI work at COROS wasn't assigned. I saw the gap, taught myself what I needed,
and built working systems that proved their value before they were ever official.
CARA — the production AI handling 8–12 FTE-equivalent of customer support at 95%+ CSAT — wasn't
on anyone's roadmap. Neither was RELAY, the custom support platform built to give us full ownership of the support stack.
Neither was SENTINEL, the brand-protection monitor that watches for fraudulent COROS lookalikes.
Every one of them got built and proven before it had a budget line.
But the systems are half the story. I co-authored an enterprise-wide AI Playbook with
executive leadership — a working adoption framework, not a PDF that collects dust. I run
ongoing enablement for the support and product orgs because the systems are only as good
as the team operating alongside them.
That's the pattern: find the real problem, build the thing that solves it,
enable the people around it, measure everything, move on to the next one.